杰夫·昆斯将为宝马设计艺术概念车
上海当代艺术馆&同济大学
创意沙龙系列之—— 新多样性——如何让设计发挥它最大的作用
如果有人让你在地处南、北朝鲜间的非军事化地带的一座城市设计公共空间要素，并且这个空间尚不存在，你会怎么办？
如果在金融危机下，有人要你为两个兼并后的法国保险公司开发一个视觉识别符，你会怎么做？
这两个案例与欧洲的文化项目又有什么关系，和在非洲设计一本烹饪书又有什么联系？
本次讲座将带你深入了解设计如何在公共、商业和文化等领域发挥重要作用，并且成为它们之间的纽带。
主讲人：米歇尔 德波尔
米歇尔 德波尔现任荷兰登贝设计师事务所创意管理合伙人，从事企业品牌标识和平面设计工作25年，负责为多家商业机构、非盈利机构以及公共部门实施国际性的设计项目。他的客户中包括像苹果公司、安联、壳牌、KPN、耐克、拜耳、诺基亚、别克汽车、欧洲央行、荷兰警署以及韩国、荷兰政府等重要机构。
地点：上海当代艺术馆 , 2楼会议室，
南京西路231号，人民公园7号门
语言：英语（中文翻译）
时间：2010年2月6日（周六），14：00-16：00
活动费用/预约：
讲座活动免费，但需提前预约（上海当代艺术馆会员请凭会员卡至前台登记入场）
预约或了解详情请致电63279900—106，或请发送邮件至education@mocashanghai.org
MoCA & Tongji University
Creative Salon——
‘The New Diversity’－ How design can help in its widest sense
What if you were asked to design public space elements for a city that is
situated near the demilitarized zone between North and South Korea and not
yet existing?
What if you were asked to develop a visual identity for a merger of two
French insurance companies, in the time of financial crisis?
What has the two cases to do with cultural projects in Europe?
And what is the African link of the above with the design of a
cooking book...
‘The New Diversity’will give you insight on how design can play an important role in public, business and cultural aspects, and create synergy cross the border.
Lecturer: Michel de Boer
Michel de Boer has more than twenty-five years of experience in corporate--brand identity and graphic design. He worked for many clients around the world on projects that require international implementation in the commercial sector, for non-profit organisations and the public sector. His portfolio includes prestigious projects such as for Apple Computer, Allianz, Shell, KPN, Dutch Police, Nike, Bayer, European Central Bank, Danish Post, Nokia, Buick,and the national government in the Netherlands and South Korea.
Venue: MoCA Shanghai，Conference Room, 2nd Floor
(Gate7, People’s Park, 231 Nanjing West Road)
Language：English (with Chinese interpretation)
Time: Saturday, Feb. 6th,14:00—16:00
Admission/Booking
Free Entrance (advanced booking is required)
For booking or further information please email us at education@mocashanghai.org or call 63279900-106
创意沙龙系列之—— 新多样性——如何让设计发挥它最大的作用
如果有人让你在地处南、北朝鲜间的非军事化地带的一座城市设计公共空间要素，并且这个空间尚不存在，你会怎么办？
如果在金融危机下，有人要你为两个兼并后的法国保险公司开发一个视觉识别符，你会怎么做？
这两个案例与欧洲的文化项目又有什么关系，和在非洲设计一本烹饪书又有什么联系？
本次讲座将带你深入了解设计如何在公共、商业和文化等领域发挥重要作用，并且成为它们之间的纽带。
主讲人：米歇尔 德波尔
米歇尔 德波尔现任荷兰登贝设计师事务所创意管理合伙人，从事企业品牌标识和平面设计工作25年，负责为多家商业机构、非盈利机构以及公共部门实施国际性的设计项目。他的客户中包括像苹果公司、安联、壳牌、KPN、耐克、拜耳、诺基亚、别克汽车、欧洲央行、荷兰警署以及韩国、荷兰政府等重要机构。
地点：上海当代艺术馆 , 2楼会议室，
南京西路231号，人民公园7号门
语言：英语（中文翻译）
时间：2010年2月6日（周六），14：00-16：00
活动费用/预约：
讲座活动免费，但需提前预约（上海当代艺术馆会员请凭会员卡至前台登记入场）
预约或了解详情请致电63279900—106，或请发送邮件至education@mocashanghai.org
MoCA & Tongji University
Creative Salon——
‘The New Diversity’－ How design can help in its widest sense
What if you were asked to design public space elements for a city that is
situated near the demilitarized zone between North and South Korea and not
yet existing?
What if you were asked to develop a visual identity for a merger of two
French insurance companies, in the time of financial crisis?
What has the two cases to do with cultural projects in Europe?
And what is the African link of the above with the design of a
cooking book...
‘The New Diversity’will give you insight on how design can play an important role in public, business and cultural aspects, and create synergy cross the border.
Lecturer: Michel de Boer
Michel de Boer has more than twenty-five years of experience in corporate--brand identity and graphic design. He worked for many clients around the world on projects that require international implementation in the commercial sector, for non-profit organisations and the public sector. His portfolio includes prestigious projects such as for Apple Computer, Allianz, Shell, KPN, Dutch Police, Nike, Bayer, European Central Bank, Danish Post, Nokia, Buick,and the national government in the Netherlands and South Korea.
Venue: MoCA Shanghai，Conference Room, 2nd Floor
(Gate7, People’s Park, 231 Nanjing West Road)
Language：English (with Chinese interpretation)
Time: Saturday, Feb. 6th,14:00—16:00
Admission/Booking
Free Entrance (advanced booking is required)
For booking or further information please email us at education@mocashanghai.org or call 63279900-106
